Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673)
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scientific article; zbMATH DE number 5842686
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Quality improvement vs. advertising support: which strategy works better for a manufacturer? |
scientific article; zbMATH DE number 5842686 |
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Quality improvement vs. advertising support: which strategy works better for a manufacturer? (English)
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28 January 2011
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marketing channel
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differential game
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advertising
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quality improvement
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support program
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feedback equilibrium
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