Latent class factor models for market segmentation: an application to pharmaceuticals (Q635887)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Latent class factor models for market segmentation: an application to pharmaceuticals |
scientific article; zbMATH DE number 5942384
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Latent class factor models for market segmentation: an application to pharmaceuticals |
scientific article; zbMATH DE number 5942384 |
Statements
Latent class factor models for market segmentation: an application to pharmaceuticals (English)
0 references
25 August 2011
0 references
latent class cluster model
0 references
K-means clustering
0 references
marketing strategies
0 references
