A novel response model and target selection method with applications to marketing (Q6549266)
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scientific article; zbMATH DE number 7859055
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A novel response model and target selection method with applications to marketing |
scientific article; zbMATH DE number 7859055 |
Statements
A novel response model and target selection method with applications to marketing (English)
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3 June 2024
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marketing
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propensity score
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quantile function
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response model
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target selection
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