The impact of corporate sustainability performance on advertising efficiency (Q6556805)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: The impact of corporate sustainability performance on advertising efficiency |
scientific article; zbMATH DE number 7866576
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The impact of corporate sustainability performance on advertising efficiency |
scientific article; zbMATH DE number 7866576 |
Statements
The impact of corporate sustainability performance on advertising efficiency (English)
0 references
17 June 2024
0 references
advertising efficiency
0 references
advertising expenses
0 references
efficient frontier
0 references
Tobin's \(Q\)
0 references
corporate sustainability
0 references
environmental performance
0 references
0 references
