The impact of corporate sustainability performance on advertising efficiency

DOI10.1007/S00291-023-00717-ZzbMATH Open1541.9023MaRDI QIDQ6556805

Marion Garaus, Karl Weinmayer, Udo Wagner

Publication date: 17 June 2024

Published in: OR Spectrum (Search for Journal in Brave)

zbMATH Keywords

efficient frontierenvironmental performanceadvertising efficiencycorporate sustainabilityTobin's \(Q\)advertising expenses

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Cites Work

• Title not available (Why is that?)
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• The Lagrange Multiplier Test and its Applications to Model Specification in Econometrics
• Testing Against General Autoregressive and Moving Average Error Models when the Regressors Include Lagged Dependent Variables
• The Coefficient of Resource Utilization
• Testing Weak Cross-Sectional Dependence in Large Panels
• A slacks-based measure of efficiency in data envelopment analysis

Related Items (1)

Predicting and optimizing marketing performance in dynamic markets

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