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Measuring brand awareness in a random utility model - MaRDI portal

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Measuring brand awareness in a random utility model (Q6630257)

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scientific article; zbMATH DE number 7936450
Language Label Description Also known as
English
Measuring brand awareness in a random utility model
scientific article; zbMATH DE number 7936450

    Statements

    title
    Measuring brand awareness in a random utility model (English)
    0 references
    author
    Pierfrancesco Dotta
    0 references
    Marco Tolotti
    0 references
    Jorge Yepez
    0 references
    publication date
    30 October 2024
    0 references

    Identifiers

    zbMATH DE Number
    7936450
    0 references
     
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