How to control the effectiveness of a campaign of mailing list marketing: a proposal based on survival analysis (Q6666707)
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scientific article; zbMATH DE number 7970619
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | How to control the effectiveness of a campaign of mailing list marketing: a proposal based on survival analysis |
scientific article; zbMATH DE number 7970619 |
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How to control the effectiveness of a campaign of mailing list marketing: a proposal based on survival analysis (English)
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20 January 2025
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mailing list marketing
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survival analysis
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Cox model
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