Signaling quality: Dynamic price-advertising model (Q846947)
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scientific article; zbMATH DE number 5671579
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Signaling quality: Dynamic price-advertising model |
scientific article; zbMATH DE number 5671579 |
Statements
Signaling quality: Dynamic price-advertising model (English)
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15 February 2010
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marketing
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perceived quality
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price
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advertising
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signaling quality
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