Positioning of new brands in an experiment (Q882615)
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scientific article; zbMATH DE number 5156761
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Positioning of new brands in an experiment |
scientific article; zbMATH DE number 5156761 |
Statements
Positioning of new brands in an experiment (English)
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24 May 2007
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product differentiation
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heterogeneous oligopoly
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imitation
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niche policy
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complex decision situation
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