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Advertising, brand loyalty and pricing - MaRDI portal

Advertising, brand loyalty and pricing (Q952764)

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scientific article; zbMATH DE number 5365984
Language Label Description Also known as
English
Advertising, brand loyalty and pricing
scientific article; zbMATH DE number 5365984

    Statements

    title
    Advertising, brand loyalty and pricing (English)
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    author
    Ioana Chioveanu
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    publication date
    14 November 2008
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    zbMATH Keywords
    oligopoly
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    advertising
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    price dispersion
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    brand loyalty
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    Identifiers

    Mathematics Subject Classification ID
    91B24
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    90B60
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    90B30
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    91B38
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    zbMATH DE Number
    5365984
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    OpenAlex ID
    W2116228671
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