Advertising, brand loyalty and pricing (Q952764)
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scientific article; zbMATH DE number 5365984
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising, brand loyalty and pricing |
scientific article; zbMATH DE number 5365984 |
Statements
Advertising, brand loyalty and pricing (English)
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14 November 2008
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oligopoly
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advertising
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price dispersion
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brand loyalty
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