Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index (Q955702)
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scientific article; zbMATH DE number 5369591
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index |
scientific article; zbMATH DE number 5369591 |
Statements
Measuring the effectiveness of a mass customization and personalization strategy: a market- and organizational-capability-based index (English)
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20 November 2008
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mass customization
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personalization
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index
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effectiveness of a strategy
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