Considering endogeneity for optimal catalog allocation in direct marketing (Q976429)
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scientific article; zbMATH DE number 5720386
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Considering endogeneity for optimal catalog allocation in direct marketing |
scientific article; zbMATH DE number 5720386 |
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Considering endogeneity for optimal catalog allocation in direct marketing (English)
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11 June 2010
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(D) marketing
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direct marketing
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endogeneity
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hierarchical Bayesian modeling
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