Optimal advertising control policy for a new product in segmented market (Q980534)
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scientific article; zbMATH DE number 5728368
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertising control policy for a new product in segmented market |
scientific article; zbMATH DE number 5728368 |
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Optimal advertising control policy for a new product in segmented market (English)
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29 June 2010
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segmentation
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advertising effectiveness
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maximum principle
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