scientific article; zbMATH DE number 2239926
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Publication:5715231
zbMATH Open1085.91515MaRDI QIDQ5715231
Publication date: 21 December 2005
Title of this publication is not available (Why is that?)
effectiveness of the advertising campaignsestimate of effectivenesslevel of awareness about the trademark
Related Items (3)
Focusing on Campaigns ⋮ An approach to planning an advertising campaign of goods and services ⋮ Determining the optimal return on investment for an advertising compaign
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