Pages that link to "Item:Q1085056"
From MaRDI portal
The following pages link to On optimum advertising pulsing decisions in a non-stationary market (Q1085056):
Displaying 9 items.
- On the superiority of pulsing under a concave advertising market potential function (Q1002072) (← links)
- A stochastic model of optimal advertising pulsing policy (Q1088897) (← links)
- Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case (Q1102177) (← links)
- A Markovian model of consumer buying behavior and optimal advertising pulsing policy (Q1201853) (← links)
- On the generalizability of advertising pulsation monopoly results to an oligopoly (Q1806933) (← links)
- Understanding the Memory Effects in Pulsing Advertising (Q3195229) (← links)
- A System Point Approach to Nonuniform Advertising Insertions (Q3313614) (← links)
- Optimal pulsing in an advertising diffusion model (Q4318277) (← links)
- On the impact of initial performance on the effectiveness of advertising pulsation policies (Q4656746) (← links)