Pages that link to "Item:Q5891336"
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The following pages link to RFM measures and customer lifetime value: investigating the behavioral relationship in a non-contractual setting using a hierarchical Bayes model (Q5891336):
Displaying 3 items.
- Customer-base analysis using repeated cross-sectional summary (RCSS) data (Q320942) (← links)
- Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (Q707123) (← links)
- Developing a measure of risk adjusted revenue (RAR) in credit cards market: implications for customer relationship management (Q2253447) (← links)