Using store level scanner data to improve category management decisions: developing positioning maps (Q1027454)
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scientific article; zbMATH DE number 5571327
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Using store level scanner data to improve category management decisions: developing positioning maps |
scientific article; zbMATH DE number 5571327 |
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Using store level scanner data to improve category management decisions: developing positioning maps (English)
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29 June 2009
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marketing
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management
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decision making
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market response models
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internal analysis of the market structure
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positioning maps
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