Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach (Q1038355)
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scientific article; zbMATH DE number 5634722
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach |
scientific article; zbMATH DE number 5634722 |
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Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach (English)
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17 November 2009
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marketing
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ethical pharmaceutical products
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prescribing behaviour
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multivariate statistical analysis
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perceptual mapping
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