Competitive dynamic advertising. A modification of the Case game (Q1111455)
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scientific article; zbMATH DE number 4074776
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Competitive dynamic advertising. A modification of the Case game |
scientific article; zbMATH DE number 4074776 |
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Competitive dynamic advertising. A modification of the Case game (English)
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1989
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We consider a modified version of the advertising differential game of \textit{J. Case} [``Economics and the competitive process'', New York Univ. Press (1979)]. We derive non-cooperative Nash equilibria for open-loop controls as well as for feedback strategies. We consider finite and infinite planning horizons. The feedback equilibrium is shown to be robust against stochastic disturbances of the state equation.
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robustness
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advertising differential game
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non-cooperative Nash equilibria
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open-loop controls
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feedback strategies
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finite and infinite planning horizons
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