Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign (Q1652137)
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scientific article; zbMATH DE number 6901325
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign |
scientific article; zbMATH DE number 6901325 |
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Generic Pareto local search metaheuristic for optimization of targeted offers in a bi-objective direct marketing campaign (English)
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11 July 2018
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direct marketing campaign
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sharpe ratio
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cross-selling
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metaheuristics
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multi-objective optimization
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Pareto local search
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