`Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis (Q1681285)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis |
scientific article; zbMATH DE number 6811861
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | `Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis |
scientific article; zbMATH DE number 6811861 |
Statements
`Buy \(n\) times, get one free' loyalty cards: are they profitable for competing firms? A game theoretic analysis (English)
0 references
23 November 2017
0 references
OR in marketing
0 references
iterative algorithm
0 references
multinomial logit models
0 references
loyalty programs
0 references
game theory
0 references
0 references
0 references
