Interaction between channel strategy and store brand decisions (Q1752276)
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scientific article; zbMATH DE number 6872255
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Interaction between channel strategy and store brand decisions |
scientific article; zbMATH DE number 6872255 |
Statements
Interaction between channel strategy and store brand decisions (English)
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24 May 2018
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store brand
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channel strategy
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pricing flexibility
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