A retail store SKU promotions optimization model for category multi-period profit maximization (Q1753486)
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scientific article; zbMATH DE number 6875802
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A retail store SKU promotions optimization model for category multi-period profit maximization |
scientific article; zbMATH DE number 6875802 |
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A retail store SKU promotions optimization model for category multi-period profit maximization (English)
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29 May 2018
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OR in marketing
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promotion optimization
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demand forecasting
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fast-moving consumer goods retailing
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