Differentiated or integrated: capacity and service level choice for differentiated products (Q1754179)
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scientific article; zbMATH DE number 6876608
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Differentiated or integrated: capacity and service level choice for differentiated products |
scientific article; zbMATH DE number 6876608 |
Statements
Differentiated or integrated: capacity and service level choice for differentiated products (English)
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30 May 2018
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OR in marketing
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joint product-service strategy
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product differentiation
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cannibalization
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service complexity
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