An MCDM model for media selection in the dual consumer/industrial market (Q1779556)
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scientific article; zbMATH DE number 2173286
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An MCDM model for media selection in the dual consumer/industrial market |
scientific article; zbMATH DE number 2173286 |
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An MCDM model for media selection in the dual consumer/industrial market (English)
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1 June 2005
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Multicriteria decision-making
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Goal programming
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Advertising
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