A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures (Q1806807)
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scientific article; zbMATH DE number 1358376
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures |
scientific article; zbMATH DE number 1358376 |
Statements
A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures (English)
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8 November 1999
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product differentiation
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product uniqueness
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brand image
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three-way data
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multidimensional scaling
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proximities
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