A new SOM-based method for profile generation: theory and an application in direct marketing (Q1926723)
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scientific article; zbMATH DE number 6119351
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A new SOM-based method for profile generation: theory and an application in direct marketing |
scientific article; zbMATH DE number 6119351 |
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A new SOM-based method for profile generation: theory and an application in direct marketing (English)
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29 December 2012
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data mining
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customer profiling
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SOM
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direct marketing
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