Strategic upfront marketing channel integration as an entry barrier (Q1926811)
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scientific article; zbMATH DE number 6119416
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Strategic upfront marketing channel integration as an entry barrier |
scientific article; zbMATH DE number 6119416 |
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Strategic upfront marketing channel integration as an entry barrier (English)
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29 December 2012
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marketing
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channels of distribution
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vertical integration
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entry barrier
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game theory
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