A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains (Q713102)
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scientific article; zbMATH DE number 6099097
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains |
scientific article; zbMATH DE number 6099097 |
Statements
A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains (English)
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26 October 2012
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marketing
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supply chain coordination
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pricing
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vertical cooperative advertising
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game theory
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