Modelling market dynamics of multi-brand and multi-generational products (Q2001473)
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scientific article; zbMATH DE number 7076074
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modelling market dynamics of multi-brand and multi-generational products |
scientific article; zbMATH DE number 7076074 |
Statements
Modelling market dynamics of multi-brand and multi-generational products (English)
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3 July 2019
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OR in marketing
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new product diffusion
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brand competition
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technological substitution
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mobile telecommunications service
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