The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic (Q2028779)
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scientific article; zbMATH DE number 7354025
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic |
scientific article; zbMATH DE number 7354025 |
Statements
The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic (English)
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3 June 2021
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game theory
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product recall
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equilibrium advertising
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crisis likelihood and impact
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hazard myopia
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