Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (Q2171364)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective |
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Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective (English)
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8 September 2022
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bundling
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competition
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advertising
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supply chain
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pricing
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game theory
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