Retail competition and cooperative advertising (Q631199)
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scientific article; zbMATH DE number 5869198
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Retail competition and cooperative advertising |
scientific article; zbMATH DE number 5869198 |
Statements
Retail competition and cooperative advertising (English)
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22 March 2011
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cooperative advertising
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retail competition
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sales-advertising models
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marketing channel
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differential games
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feedback Stackelberg equilibrium
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