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Power structure and channel integration strategy for online retailers - MaRDI portal

Power structure and channel integration strategy for online retailers (Q2240036)

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scientific article
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English
Power structure and channel integration strategy for online retailers
scientific article

    Statements

    title
    Power structure and channel integration strategy for online retailers (English)
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    author
    Yihong Hu
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    Shengnan Qu
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    Guo Li
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    Suresh P. Sethi
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    publication date
    5 November 2021
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    zbMATH Keywords
    e-commerce
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    power structure
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    dual channel
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    vertical integration
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    express delivery service
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    Identifiers

    Mathematics Subject Classification ID
    90B05
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    90B60
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    91A80
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    91B24
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    zbMATH DE Number
    7421421
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    OpenAlex ID
    W2988610497
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    Wikidata QID
    Q126747852
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