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The optimal pricing and service strategies of a dual-channel retailer under free riding - MaRDI portal

The optimal pricing and service strategies of a dual-channel retailer under free riding (Q2673415)

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The optimal pricing and service strategies of a dual-channel retailer under free riding
scientific article

    Statements

    title
    The optimal pricing and service strategies of a dual-channel retailer under free riding (English)
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    author
    Jinsen Guo
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    Yong-Wu Zhou
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    Baixun Li
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    publication date
    9 June 2022
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    zbMATH Keywords
    game theory
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    marketing
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    free riding
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    channel conflict
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    channel integration
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    Identifiers

    zbMATH DE Number
    7539002
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    OpenAlex ID
    W3150330346
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    DOI
    10.3934/JIMO.2021056
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