Optimal cooperative advertising integration strategy for organizations adding a direct online channel (Q3409565)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal cooperative advertising integration strategy for organizations adding a direct online channel |
scientific article |
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Optimal cooperative advertising integration strategy for organizations adding a direct online channel (English)
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20 November 2006
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cooperative advertising
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integration strategies
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online selling
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electronic retailing
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0.8496004
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0.83433884
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0.8328942
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0.82017887
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0.8184851
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0.8170458
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0.80711746
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