Coordination of the traditional and the online channels for a short-life-cycle product (Q1751686)
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scientific article; zbMATH DE number 6873533
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordination of the traditional and the online channels for a short-life-cycle product |
scientific article; zbMATH DE number 6873533 |
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Coordination of the traditional and the online channels for a short-life-cycle product (English)
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25 May 2018
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decision analysis
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pricing
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dual channels
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channel conflict
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risk attitude
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