A goal programming model for selection and scheduling of advertisements on online news media (Q2809320)
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scientific article; zbMATH DE number 6586720
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A goal programming model for selection and scheduling of advertisements on online news media |
scientific article; zbMATH DE number 6586720 |
Statements
27 May 2016
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online advertising
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web advertisement
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revenue maximization
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rectangular banner
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mixed integer 0-1 linear programming model
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advertising scheduling problem
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branch and bound programming technique
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goal programming approach
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A goal programming model for selection and scheduling of advertisements on online news media (English)
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