Impacts of knowledge on online brand success: an agent-based model for online market share enhancement (Q320846)
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scientific article; zbMATH DE number 6635743
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Impacts of knowledge on online brand success: an agent-based model for online market share enhancement |
scientific article; zbMATH DE number 6635743 |
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Impacts of knowledge on online brand success: an agent-based model for online market share enhancement (English)
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7 October 2016
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E-commerce
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diffusion dynamics
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agent-based model
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knowledge
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e-WOM
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