Recent developments in dynamic advertising research (Q1926777)
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scientific article; zbMATH DE number 6119390
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Recent developments in dynamic advertising research |
scientific article; zbMATH DE number 6119390 |
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Recent developments in dynamic advertising research (English)
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29 December 2012
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advertising
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dynamics
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nerlove
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arrow
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vidale
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Wolfe
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lanchester
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diffusion
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