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Estimating advertisers' values for paid search clickthroughs - MaRDI portal

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Estimating advertisers' values for paid search clickthroughs (Q3617336)

From MaRDI portal





scientific article
Language Label Description Also known as
English
Estimating advertisers' values for paid search clickthroughs
scientific article

    Statements

    title
    Estimating advertisers' values for paid search clickthroughs (English)
    0 references
    publication date
    23 March 2009
    0 references
    zbMATH Keywords
    e-commerce
    0 references
    paid search
    0 references
    clickthrough
    0 references
    second price auctions
    0 references
    bidding agents
    0 references

    Identifiers

    zbMATH DE Number
    5530869
    0 references
    OpenAlex ID
    W2080774084
    0 references
     
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