Optimal advertising for the Nerlove-Arrow Model under a replenishable budget (Q3902813)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal advertising for the Nerlove-Arrow Model under a replenishable budget |
scientific article |
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Optimal advertising for the Nerlove-Arrow Model under a replenishable budget (English)
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1981
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optimal advertising
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Nerlove-Arrow model
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replenishable budget
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optimal control problem
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two state variables
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infinite horizon
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optimal transient approach
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marketing
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existence of equilibrium levels
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