Coordination via cost and revenue sharing in manufacturer-retailer channels (Q421780)
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scientific article; zbMATH DE number 6035161
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Coordination via cost and revenue sharing in manufacturer-retailer channels |
scientific article; zbMATH DE number 6035161 |
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Coordination via cost and revenue sharing in manufacturer-retailer channels (English)
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14 May 2012
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marketing
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channel coordination
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cooperative advertising
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revenue sharing
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game theory
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