Manufacturers' channel competition with retailer demand-enhancing service (Q498086)
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scientific article; zbMATH DE number 6485586
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Manufacturers' channel competition with retailer demand-enhancing service |
scientific article; zbMATH DE number 6485586 |
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Manufacturers' channel competition with retailer demand-enhancing service (English)
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25 September 2015
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channel mix
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channel strategy
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demand-enhancing service
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supply chain management
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