A manufacturer distribution issue: how to manage an online and a traditional retailer (Q512933)
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scientific article; zbMATH DE number 6691212
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A manufacturer distribution issue: how to manage an online and a traditional retailer |
scientific article; zbMATH DE number 6691212 |
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A manufacturer distribution issue: how to manage an online and a traditional retailer (English)
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3 March 2017
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coordination mechanisms
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game theory
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dual channels
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pricing strategies
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