Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (Q5214343)
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scientific article; zbMATH DE number 7164881
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach |
scientific article; zbMATH DE number 7164881 |
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Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (English)
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7 February 2020
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supply chain management
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pricing theory
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vertical cooperative advertising
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quality improvement
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game theory
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