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A model of repeat advertising - MaRDI portal

A model of repeat advertising (Q533927)

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scientific article; zbMATH DE number 5886250
Language Label Description Also known as
English
A model of repeat advertising
scientific article; zbMATH DE number 5886250

    Statements

    title
    A model of repeat advertising (English)
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    author
    Nicolas Sahuguet
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    publication date
    10 May 2011
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    zbMATH Keywords
    advertising
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    coordination
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    consumption externality
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    Identifiers

    Mathematics Subject Classification ID
    91B60
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    90B60
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    91B42
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    zbMATH DE Number
    5886250
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    OpenAlex ID
    W2030121273
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