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A general model for the marketing of seasonal products - MaRDI portal

A general model for the marketing of seasonal products (Q5691689)

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scientific article; zbMATH DE number 2208352
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English
A general model for the marketing of seasonal products
scientific article; zbMATH DE number 2208352

    Statements

    title
    A general model for the marketing of seasonal products (English)
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    author
    Daniela Favaretto
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    Bruno Viscolani
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    publication date
    27 September 2005
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    zbMATH Keywords
    optimal control
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    nonlinear programming
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    advertising
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    seasonal products
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    goodwill
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    Identifiers

    zbMATH DE Number
    2208352
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    OpenAlex ID
    W2073377935
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