Advertising events in a competitive framework (Q604252)
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scientific article; zbMATH DE number 5814297
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising events in a competitive framework |
scientific article; zbMATH DE number 5814297 |
Statements
Advertising events in a competitive framework (English)
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10 November 2010
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marketing
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advertising
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goodwill
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differential games
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