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The stochastic goodwill problem - MaRDI portal

The stochastic goodwill problem (Q2432911)

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The stochastic goodwill problem
scientific article

    Statements

    title
    The stochastic goodwill problem (English)
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    author
    Carlo Marinelli
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    publication date
    25 October 2006
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    zbMATH Keywords
    optimal advertising under uncertainty
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    Bellman equation
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    control with discretionary stopping
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    Identifiers

    zbMATH DE Number
    5067663
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    OpenAlex ID
    W3125801223
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    arXiv ID
    math/0310316
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